Michael started his career with some of the world’s leading advertising agencies. He has been responsible for some of the most successful marketing campaigns for brands like Apple, Mercedes, Heineken, Under Armour, Coca-Cola and many others.
Michael came to South Africa in 2002 and worked for several leading agencies including The Jupiter Drawing Room after which he founded the SA branch of the global renowned advertising agency; 60 Layers of Cake, where they secured Coca-Cola, The Body Shop and fulfilled all social media marketing in Europe for Under Armour and Heineken.
Michael moved on to found WebWiser which is South Africa’s most successful e-commerce orientated service provider. Michael is responsible for Digital Marketing at GolfPlayed.com, working with his global team on implementing the latest marketing and UX technology to establish the platform in the golf community.